Limits and warm-up
LinkedIn restricts accounts that reach out to too many people too fast. Terry limits your outreach and counts it for you. Answering people who wrote to you is not outreach, and is never capped.
Outreach and responses are different
| What it is | Limit | |
|---|---|---|
| Outreach | Connection requests, and messages or voice notes to people who have not written to you yet, including the first message after they accept. | Daily allowance below |
| Responses | Messages and voice notes to someone who has written to you on LinkedIn. | Not counted against your allowance and never capped. |
Your outreach allowance
Each LinkedIn account has its own allowance. You see it on your account card on the left of Social, LinkedIn: Invitations today, Messages today and This week, each against its limit, plus a line for the replies you sent today, which are not counted and not capped.
| What | Full allowance |
|---|---|
| Connection requests | 20 a day, 90 a week |
| Outreach messages and voice notes | 25 a day, shared between the two |
Automated sends from one account are also spaced at least three minutes apart, so a batch never lands all at once. Responses do not wait for this gap.
If your workspace has LinkedIn warm-up switched on, profile visits, likes and withdrawn requests have their own daily limits too: 40 visits, 20 likes and 20 withdrawals a day per account.
Warm-up
A new or quiet account starts lower, at 3 requests and 5 outreach messages a day, and climbs to the full allowance over its first 20 sending days. While it climbs, the account card says Warming up, with the day it has reached. An account that is already well established can be marked as established, and then it starts at the full allowance.
The one exception is a guard against two automatic replies answering each other: after Terry has answered the same person by itself three times in an hour, its next automatic answer waits for a person. Anything you send or approve yourself is never held.
In Classic
- Your allowance and warm-up day are on the card on the right of Social, LinkedIn. See The new dashboard to switch.